Chonky Cream
Brand Identity • Logo Design
Tools Used: Adobe Illustrator, Photoshop, InDesign, and After Effects
Chonky Cream is an ice cream parlor renowned for its signature Blueberry Lemonade flavor and luxuriously thick, French-inspired recipe, seeking to create a playful visual identity that highlights its unique offerings. The brand's mascot, Chonk, was born – a curvaceous scoop of ice cream that comes in various flavors the parlor offers. Focusing on maintaining consistency in a fun and vibrant graphic art style, Chonky Cream aims to engage with customers through an active social media presence and enticing public ads that highlight its delectable flavors and humor, while inviting consumers to indulge in the sweet experience.
