Chonky Cream
Brand Identity • Logo Design
Tools Used: Adobe Illustrator, Photoshop, InDesign, and After Effects
Overview 🔎
Chonky Cream is a small ice cream parlor that sells sweet cold treats, mainly ice cream. They are known for their signature Blueberry Lemonade ice cream flavor and being thicker than average thanks to their French-based ice cream recipe. Chonky Cream needed a mascot to represent this thickness, thus Chonk was born. Chonk is a confident scoop of hefty ice cream and isn't ashamed to show off their curves.
Project Goal 🎯
The main objective is to create a playful visual identity that focuses on emphasizing the thickness of the ice cream in a playful, humourous way.
Project Scope 🔭
Visual Identity: Create a visual identity guidebook to help designers maintain the consistency of Chonky Cream's fun, bright personality and graphic art style.
Social Media: Have an engaging social presence to allow consumers to give feedback and receive updates on new products.
Marketing: Design public ads enticing consumers to get a quick sweet treat from their local Chonky Cream through humor and showcasing the brand's signature flavor, Blueberry Lemonade.
