Siren Elixir
Visual Identity • Logo Design
Tools Used: Adobe Illustrator, Photoshop, InDesign, and After Effects
Siren Elixir is a canned water brand offering a variety of refreshing beverages, including flavored waters, alcoholic drinks, and juices. These delightful concoctions are crafted by enchanting sirens using mostly natural ingredients, ensuring a magical and invigorating taste. The primary aim is to create packaging that emanates a mythical, inviting vibe with a dark, vintage aesthetic featuring sirens, effectively captivating consumers and arousing their curiosity. Siren Elixir sought a brand identity that was mysterious and alluring, with a retro, monochromatic design that embodied its captivating narrative.
