Siren Elixir
Packaging Design • Logo Design
Tools Used: Adobe Illustrator, Photoshop, and After Effects
Overview 🔎
Siren Elixir is a premium canned water brand that offers flavored waters, alcoholic beverages, and juices. Their products have a mix of mostly natural ingredients, creating a refreshing taste that was crafted by the sirens.
Project Goal 🎯
The main goal is to create packaging that gives off a mythical charm with classic sirens and a dark, vintage aesthetic, which will in turn give the consumer curiosity.
Project Scope 🔭
Packaging: Make Siren Elixir's packaging mysterious and enticing with its old-school look and monochromatic color schemes.
Brand Personality & Marketing: Entice consumers to drink Siren Elixir through the siren's enchanting looks and the marketing material's seductive tone.
